Animation: A visitor faces too many choices, repeats background details, and receives a recommendation without a next step. A guided tool collects requirements, explains its recommendation, and lets the visitor choose whether to book a consultation.
01 / THE CHALLENGECustomers have options and struggle to choose
02 / THE APPROACHDesign the journey before choosing features
03 / IN PRACTICEFrom needs assessment to consultation
Visit the site
Plan APlan BPlan CPlan DPlan EPlan F
Where do I start?
Many options,no clear starting point
Send an inquiry
Which plan fits me?
What tools do you use?
I’m not sure.
What’s your budget?
Missing context leadsto repeated questions
Receive advice
RecommendationPlan C
What comes next?
The result offersno clear next step
Enter requirements
Goal
Find a service
Context
Current tools
See recommendation
View results
Suggested next stepNeeds assessment
Reason
Open questions
Book a consultation
Talk with a consultant?You choose whether to share your details