CASE STUDY / 01
Visual Design for Aesthetic Treatments
A unified visual style makes treatment posters and ads easier to understand.
SCOPE / Campaign visuals and collateral
PROJECT GALLERY
Make specialist treatments easier to understand.
- The challenge
- Each treatment had different promotional needs. The materials needed a consistent image style and a clear reading order.
- Key decision
- We planned the visual tone and information hierarchy together, using portraits to set the mood and layout to highlight treatment details.
- Design response
- Soft light, muted colors, and portraits gave the series a cohesive style and made the key details easy to find.
- Deliverables and use
- A set of posters and advertising assets for introducing treatments and promoting campaigns.
Make specialist treatments easier to understand.
- The challenge
- Each treatment had different promotional needs. The materials needed a consistent image style and a clear reading order.
- Key decision
- We planned the visual tone and information hierarchy together, using portraits to set the mood and layout to highlight treatment details.
- Design response
- Soft light, muted colors, and portraits gave the series a cohesive style and made the key details easy to find.
- Deliverables and use
- A set of posters and advertising assets for introducing treatments and promoting campaigns.