CASE STUDY / 05
Premium Wine Brand and Customer Experience
Connects advice, tastings, and membership around the reasons customers shop for wine.
SCOPE / Brand strategy, customer journey, and AI-assisted workflows
PROJECT GALLERY
Turn wine expertise into a service that fits how customers shop.
- The challenge
- Make wine expertise easier to communicate across online consultations, in-person experiences, and membership.
- Key decision
- We organized the customer journey around why people choose wine. The project delivered strategy and an implementation plan.
- Design response
- We planned content and customer journeys for pairings, gifts, and corporate purchases, with AI-assisted content, member segments, and human review.
- Deliverables and use
- A proposal covering positioning, campaign visuals, customer journeys, and a phased rollout.
Turn wine expertise into a service that fits how customers shop.
- The challenge
- Make wine expertise easier to communicate across online consultations, in-person experiences, and membership.
- Key decision
- We organized the customer journey around why people choose wine. The project delivered strategy and an implementation plan.
- Design response
- We planned content and customer journeys for pairings, gifts, and corporate purchases, with AI-assisted content, member segments, and human review.
- Deliverables and use
- A proposal covering positioning, campaign visuals, customer journeys, and a phased rollout.