SPRING & DUNE / TAIPEI, TAIWAN

AI Tools & Website Development

Spring & Dune is a Taipei studio that builds AI tools and websites, from requirements and interface design to system integration. Turn product guides, questionnaires, and personalized reports into experiences customers can use.

SERVICE FIELD NOTES

Help customers understand their options and take the next step.

See how we approach the problem, work with your team, and assess what we deliver.

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Customers have the information and still struggle to choose

Visitors read your service pages and still wonder whether the offer fits. When they contact sales, the team has to ask for the same background from scratch. An interactive experience can combine the right questions, product knowledge, and a clear next step.

01 / SCENARIOWhere do customers get stuck?
01

Visit the website

Many options, no obvious starting point

02

Send an inquiry

Missing context leads to repeated questions

03

Receive a recommendation

The result provides no clear next step

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Design the customer journey before choosing features

Start with the task users want to complete. Plan the question order, inputs, and results. Use explicit rules where they work and evaluate AI for open-ended inputs or content generation. Add data storage and external integrations as the project requires.

02 / STRUCTUREHow do the steps fit together?
01

User interface

Inputs and feedback on mobile and desktop

02

Decision logic and content

Rules, data, and AI-generated content

03

Results and next steps

Recommendations, explanations, and contact options

04

Administration and tracking

Content updates, permissions, and activity records

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Example: from needs assessment to consultation

A visitor selects a goal and answers a few relevant questions. The tool uses agreed rules or content to recommend an option and explain its reasoning and limits. The visitor decides whether to share their details and book a consultation. The sales team can follow up using the information the visitor agreed to share.

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How does the project work?

We agree on the problem and scope first. Each stage produces something your team can review before moving on.

03 / PROCESSWhat you can review at each stage
  1. 01

    Discovery

    Identify users, tasks, and success criteria

  2. 02

    Workflow and prototype

    Review the questions, screens, and results

  3. 03

    Development

    Build the interface, data handling, and integrations

  4. 04

    Testing and acceptance

    Check mobile use, unusual inputs, and responses

  5. 05

    Launch and handoff

    Provide operating instructions and agree on maintenance

Illustrative workflow. The proposal specifies timing, revision rounds, acceptance criteria, and deliverables.

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What do you receive, and how do we assess it?

Depending on scope, we deliver the website or tool interface, working flows, integrations, testing, and operating instructions. Source code, account ownership, third-party fees, and maintenance are agreed in the quote. The first version focuses on one task you can test.

What we check before launch

Check whether users can complete the main flow, understand the result, and proceed when information is missing. To measure completion rates or consultation bookings, define the events and tracking first, then evaluate actual usage.

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Start with how your team works today

Share your target audience, the action you want them to take, your existing website and systems, and a sample FAQ or dataset.

Discuss this service →

CONNECTED SERVICES

Related services

Brand strategy clarifies what to communicate. Data and knowledge integration organizes what the tools rely on. Interactive development builds the interface, and workflow integration brings the tools into daily operations. Choose a service on its own or combine them to fit the project.